Thursday 28 January 2010

Statement of Intent Tutorial



In my tutorial with Fred some interesting points were raised and discussed in relation to my design practice, direction and context over the next few months. This tutorial was especially helpful and got me thinking about how i can extend the briefs i have chosen beyond the four walls of this institution and introduce my working 'style' to more client and brief lead projects.

I've been concentrating on getting stuck into my design work and neglected my design context blog, which is an immediate concern so that is priority for today. I also need to be thinking about how i can contextual the finished pieces for hand in.

I have a list of studios on my Statement of Intent form. I am going to email them all tomorrow asking for a quote on originality. It would help in my dissertation if they got back to me before dissertation deadline but will inform my design context book.

Wednesday 20 January 2010

Seven Sins



The following information was extracted from http://en.wikipedia.org/wiki/Unity_of_opposites.

The unity of opposites was first suggested by Heraclitus (ca. 535–475 BC) a pre-Socratic Greek philosopher.

Philosophers had for some time been contemplating the notion of opposites. Anaximander posited that every element was an opposite, or connected to an opposite (water is cold, fire is hot). Thus, the material world was composed by some indefinite, boundless apeiron from which arose the elements (earth, air, fire, water) and pairs of opposites (hot/cold, wet/dry). There was, according to Anaximander, a continual war of opposites. Anaximenes of Miletus, a student and successor of Anaximander, replaced this indefinite, boundless arche with air, a known element with neutral properties. According to Anaximenes, there was not so much a war of opposites, as a continuum of change. Heraclitus, however, did not accept the milesian monism and replaced their underling material arche with a single, divine law of the universe, which he called logos. The universe of Heraclitus is in constant change, but also remaining the same. That is to say, an object moves from point A to point B, thus creating a change, but the underlying law remains the same. Thus, a unity of opposites is present in the universe as difference and sameness. This is a rather broad example though. For a more detailed example we may turn to an aphorism of Heraclitus:

The road up and the road down are the same thing. (Hippolytus, Refutations 9.10.3)

This is an example of a compresent unity of opposites. For, at the same time, this slanted road has the opposite qualities of ascent and descent. According to Heraclitus, every object co-instantiates at least one pair of opposites (though not necessarily in simultaneously) and every pair of opposites is co-instantiated in at least one object. Heraclitus also uses the succession of opposites as a base for change:
Cold things grow hot, a hot thing cold, a moist thing withers, a parched thing is wetted.
As a single object persists through opposite properties, this object undergoes change.

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In his philosophy, Hegel ventured to describe quite a few cases of "unity of opposites", including the concepts of Finite and Infinite, Force and Matter, Identity and Difference, Positive and Negative, Form and Content, Chance and Necessity, Cause and Effect, Freedom and Necessity, Subjectivity and Objectivity, Means and Ends, Subject and Object, and Abstract and Concrete, Seven Sins and Seven Virtues

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Sins and Virtues

“The function of vice is to keep virtue within reasonable bounds.”
The following text is taken from Wikipedia.
The Seven Deadly Sins, also known as the Capital Vices or Cardinal Sins, is a classification of the most objectionable viceswhich has been used since early Catholic times to educate and instruct followers concerning (immoral) fallen man's tendency tosin. The final version of the list consists of wrath, greed, sloth, pride, lust, envy, and gluttony.
Beginning in the early 14th century, the popularity of the seven deadly sins as a theme among European artists of the time eventually helped to ingrain them in many areas of Catholic culture and Catholic consciousness in general throughout the world. One means of such ingraining was the creation of the mnemonic "SALIGIA" based on the first letters in Latin of the seven deadly sins: superbia, avaritia, luxuria, invidia, gula, ira, acedia.
The modern concept of the Seven Deadly Sins is linked to the works of the 4th century monk Evagrius Ponticus, who listed eight evil thoughts in Greek as follows:

Γαστριμαργία (gastrimargia)
Πορνεία (porneia)
Φιλαργυρία (philargyria)
Λύπη (lype)
Ὁργῆ (orge)
Ἀκηδία (akedia)
Κενοδοξία (kenodoxia)
Ὺπερηφανία (hyperephania)

They were translated into Latin, as follows:
Gula (gluttony)
Fornicatio (fornication, lust)
Avaritia (avarice/greed)
Tristitia (sorrow/despair)
Ira (wrath)
Acedia (acedia)
Vanagloria (vainglory)
Superbia (Pride)

These 'evil thoughts' can be broken down into three groups:[5]
lustful appetite (Gluttony, Fornication, and Avarice)
irascibility (Anger)
intellect (Vainglory, Sorrow, Pride, and Discouragement)

In AD 590, some years after Evagrius, Pope Gregory I revised this list to form the more common Seven Deadly Sins, by folding sorrow/despair into acedia, vainglory into pride, and addingextravagance and envy, while removing fornication from the list. In the order used by both Pope Gregory and by Dante Alighieri in his epic poem The Divine Comedy, the seven deadly sins are as follows:
luxuria (extravagance)
gula (gluttony)
avaritia (avarice/greed)
acedia (acedia/discouragement)
ira (wrath)
invidia (envy)
superbia (pride)

The identification and definition of the seven deadly sins over their history has been a fluid process and the idea of what each of the seven actually encompasses has evolved over time. Additionally, as a result of semantic change:
Lust was substituted for luxuria in all but name
socordia (sloth) was substituted for acedia

It is this revised list that Dante uses. (However, the extravagant are not off the hook -- Dante has the wasteful punished in the fourth circle of hell). The process of semantic change has been aided by the fact that the personality traits are not collectively referred to, in either a cohesive or codified manner, by the Bible itself; other literary and ecclesiastical works were instead consulted, as sources from which definitions might be drawn. Part II of Dante's Divine Comedy, Purgatorio, has almost certainly been the best known source since the Renaissance.

The modern Roman Catholic Catechism lists the sins as: "pride, avarice, envy, wrath, lust, gluttony, and sloth/acedia". Each of the seven deadly sins now also has an opposite among corresponding seven holy virtues (sometimes also referred to as the contrary virtues). In parallel order to the sins they oppose, the seven holy virtues are Chastity, Temperance, Charity, Diligence, Patience, Kindness, Humility.

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Greed

Greed (also called avarice) in psychology is an inordinate desire to acquire or possess more than one needs or deserves, especially with respect to material wealth.

Ps. 10:3 - "the greedy man curses and spurns God"
Prov. 11:6 - "the treacherous are caught by their own greed"
Jere. 6:13; 8:10 - "everyone is greedy for gain"
Lk. 12:15 - "be on guard against every form of greed; life is not in possessions"
Eph. 4:9 - "Gentiles...practice every kind of impurity with greediness"
I Thess. 2:5 - "we did not come with pretext for greed"
I Tim. 3:8 - (deacons) "not fond of sordid gain" (cf. Titus 1:7)
II Peter 2:3 - (false prophets) "in their greed they will exploit you with false words"
II Peter 2:14 - (false prophets) "have hearts trained in greed"
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Gluttony

Gluttony, derived from the Latin gluttire meaning to gulp down or swallow, means over-indulgence and over-consumption of food,drink, or intoxicants to the point of waste. In some Christian denominations, it is considered one of the seven deadly sins—a misplaced desire of food or its withholding from the needy
Proverbs 23:20-21 "Be not among winebibbers; among riotous eaters of flesh: For the drunkard and the glutton shall come to poverty: and drowsiness shall clothe a man with rags."
Proverbs 28:7 "Whoso keepeth the law is a wise son: but he that is a companion of riotous men shameth his father."
Proverbs 23:2 "And put a knife to thy throat, if thou be a man given to appetite."
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Sloth

Sloth is defined as spiritual or emotional apathy, neglecting what God has spoken, and being physically and emotionally inactive. Acedia is a Latin word, from Greek ἁκηδείᾱ, meaning "Carelessness".
Sloth can also indicate a wasting due to lack of use, concerning a person, place, thing, skill, or intangible ideal that would require maintenance, refinement, or support to continue to exist.
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Lust

Lust (or lechery) is a craving for sexual intercourse, sometimes to the point of assuming a self-indulgent or violent character. Lust, or a desire for the flesh of another, is considered a sin, or impure act, in the three major Abrahamic religions. Sometimes, the word "Lust" can be use as a form of power.
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Pride

Pride is, depending on the interactional and cultural context, either a high sense of one's personal status (i.e., leading to judgements of personality and character) or the specific mostly positive emotion that is a product of praise or independent self-reflection. Philosophers and social psychologists have noted that pride is a complex secondary emotion which requires the development of a sense of self and the mastery of relevant conceptual distinctions (e.g., that pride is distinct from happiness and joy) through language-based interaction with others. Some social psychologists identify it as linked to a signal of high social status. One definition of pride in the first sense comes from St. Augustine: "the love of one's own excellence".In this sense, the opposite of pride is humility.

Pride is sometimes viewed as excessive or as a vice, sometimes as proper or as a virtue. While some philosophers such as Aristotle consider pride a profound virtue, most world religions consider it a sin.
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Envy

Envy (also called invidiousness) may be defined as an emotion that "occurs when a person lacks another's (perceived) superior quality, achievement, or possession and either desires it or wishes that the other lacked it."

Envy can also derive from a sense of low self-esteem that results from an upward social comparison threatening a person's self image: another person has something that the envier considers to be important to have. If the other person is perceived to be similar to the envier, the aroused envy will be particularly intense, because it signals to the envier that it just as well could have been he or she who had the desired object.

Envy is one of the Seven deadly sins of the Christian Church. The Book of Exodus (20:17) states: "You shall not covet your neighbour’s house; you shall not covet your neighbour’s wife, or male or female slave, or ox, or donkey, or anything that belongs to your neighbour."

In Islam, envy (Hassad in arabic) can destroy one's good deeds. Therefore, one must be content with what God has given to them by saying Maashallah (God has willed it). Reciting Sura al-Alaq can ward off the Evil Eye, protection against magic and the envious ones.
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Colour Association
Greed - Yellow
Gluttony - Orange
Sloth - Light Blue
Lust - Blue
Pride - Violet
Envy - Green
Wrath - Red
The colours scheme i use for the posters will be carried across the zine production aswell.

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I found some interesting quotes, mostly from Thomas Aquinas, a 13th Century cardinal. So i set about creating some typographic based posters (one for each sin).


I chose Yellow as it is the colour associated with the sin of Greed. The simple layout and varying type formats added to the hierarchy of the piece. I wasn't happy with everything been at the top of the page.



This poster was starting to remind me too much of The Watchmen movie design.


The number 7 is a key ligature within this brief, obviously. I was crawling through font book and came across elephant typeface. The 7 in elephant is magnificent and the end of the stem dips just below the baseline. It really stood out so i went back to the drawing board. 


 think the positioning of the 7 on my previous designs worked really well and allowed me to experiment with layout of the other set of type. I continued that through onto these new development pieces.




I'm came up with the idea of the poster been able to represent information about a specific sin, but also for the poster to represent that sin in a material form. For example, the poster design above represents greed as it has 100% ink coverage, the other posters will not. What becomes important for me in this brief is the context and the concept behind each poster. Ideally, i wouldn't spend this much time lulling over posters but i want to create a strong series which i can then back up with the zines i will produce.

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I started thinking about how to represent the other sins in a material manner. For instance, Gluttony (represented by the colour orange) i want to produce a poster that is 100% edible.




The lust poster (represented by a light blue colour) depicts a poster with a whole through it (glory hole)


I am happy with the work i have produced so far. The posters have a strong aesthetic to them but i'm afraid they won't work amazingly well as a series as some require additional graphic elements and some require different stocks. I need to find a way in which i can keep a strong aesthetic style running throughout and a way to represent the sin without changing the series.

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The context of these posters would be within a museum exhibition. For instance the greed poster could be featured above the donations box. Looking back over the brief for the competition, however the poster work is just going to be featured on the website. It is unclear exactly what they will be used for.




You get the idea. I think it will work best within a museum context, where they have a larger donations box. Unfortunately i couldn't find a large enough image for a mock up.



I think i'm heading in the right direction with these prints. I found a typeface that really stood out. I've placed the image on my design context blog.



Glory Hole

I plan on making a 100% edible poster for the gluttony. I have found a website that sells large size edible print paper unfortunately they are sold out. Another alternative is to buy rice paper.

http://cgi.ebay.com/Mulberry-Rice-Paper-1-Large-Sheet-30-x57_W0QQitemZ170346464619QQcmdZViewItemQQptZLH_DefaultDomain_0?hash=item27a970c56b#ht_2554wt_991

I really wanted to produce a 100% edible poster, but i can't wait for the stock to come in. I gotta get moving.

Destroy this poster

An idea i have is to print this on acetate and have it hanging infront of a window. The implication been that the person is stuck inside and away from the outside world.

I would like to print this on mirrored paper, or even a proper mirror.


Sloth is identified as emotional and physical apathy. Basically you do nothing. I'd feel as if i'd cheated if i didn't do anything on the poster so i made the type extremely light (pretty much invisible)
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Some points raised about these posters is they lacked the same visual quality of my first attempt. However, it was also mentioned my ideas of audience interaction with the posters was interesting and something to pursue. This was also raised in my tutorial with Fred. So it is definitely something to bare in mind.
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I've found it really difficult to establish a way for the audience to interact with each poster without it been really expensive or just down right stupid.


I've spent far too long on these posters all ready so today is the day they will be finished. I've probably spent about a day and half on these posters which is a day too long but its early on so shouldn't effect me too much. But i've got to crack that whip, so to speak.

The brief states you can create a poster for each sin or one that contains all. I figured i'd create an additional poster kinda like a front cover.






I found this typeface Flyer its bold and big and stands out beautifully, especially on its own.

I was trying different layouts to have the sins listed somehow on this first poster






Here i tried fusing a seven across the black type. Doesn't really work that well when the leading is so wide.





I also attempted to overlay the etchings near the top of this post over the text. It looked kinda cool but not as polished off as i'd liked. So i decided to stick to plain old type.






The type just wasn't working on these until i saw this image and it gave me an idea about where i was going wrong





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So i've scrapped that idea and gone back to the drawing board and experimenting with how i can the typographic elements to do the talking so to speak. I also went back and found an interesting theme to run throughout each poster. This took the form of Dante's Purgatory. 

1) In Dante's Purgatory, the punishment for the Envious is to have their eyes sewn shut with wire because they have gained sinful pleasure from seeing others brought low.







I created an x-shaped brush and converted the underlines into a cross stitch, to reflect the punishment endured in Hell by the envious.





Below is a close-up of the type from the poster above. I thought it would be a good idea to have the whole poster in this stitch kinda writing. However, the text was illegible. But it enabled me to experiment with finding the right pixel size for the brush.






So i went back and made all the green text and underline cross hatched, but i felt this made the type stand out less and since the type is really what makes the poster.






I arrived at this poster, where i feel it can communicate in an indirect way the punishment in Hell for committing the sin of Envy. It won't be until after the viewer has read the text that they'll notice the smaller details. I still want to experiment with stock when it comes to printing and the interaction between poster and viewer i can look at when it comes to the zine i will produce.

Pretty disappointed with myself over the last couple of days i've spent working on these posters. I've now completely changed my direction and have 13 days to produce enough material to submit to the contest. Its a learning curve, and it got me concentrating and really getting involved with the nitty gritty bits of type. I actually went through and adjusted the kerning of certain type as i saw fit. This will definitely help me later on; especially when it comes to the Year Book brief, which ever one (me, andy, jimmy and karl) end up producing.
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Anyway my brief at the start was to create a series of posters and then two zine/small publications focusing around the seven sins and the seven heavenly virtues. I've done some more research and found that the seven heavenly virtues are not the opposites of the seven deadly sins instead there are several lists of opposing ideals.

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The Seven Contrary Virtues:
humility, kindness, abstinence, chastity, patience, liberality, diligence

The Contrary Virtues were derived from the Psychomachia ("Battle for the Soul"), an epic poem written by Prudentius (c. 410). Practicing these virtues is alledged to protect one against temptation toward the Seven Deadly Sins: humility against pride, kindnessagainst envy, abstinence against gluttony, chastity against lust, patience against anger,liberality against greed, and diligence against sloth.

I think my main aim now is to produce a publication of some kind explaining the history and mythology behind the two lists and incorporate my own humour, attitude




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Humility

"Before destruction the heart of man is haughty, and before honor is humility."—Proverbs 18:12.

“Pride makes us artificial and humility makes us real” - Thomas Merton

Humility is the quality of being humble: modest, not proud, self-abasing. Humility, in various interpretations, is widely seen as a virtue in many religious and philosophical traditions, being connected with notions of transcendent unity with the universe or the divine, and of egolessness; by contrast, some schools of thought are sharply critical of humility.
The term "humility" is derived from the Latin word humilitas, a noun related to the adjective humilis, translated not only as "humble", but also alternatively as "low", or "from the earth", and humus, "humid"; see English humus

Because the concept of humility addresses intrinsic self-worth, it is emphasized in the realm of religious practice and ethics where the motion is often made more precise and extensive. Humility as a religious or spiritual virtue is different from the act of humiliation or shaming though the former may follow as a consequence of the latter.
Humility is defined as, "A quality by which a person considering his own defects has a humble opinion of himself and willingly submits himself to God and to others for God's sake." St. Bernard defines it as, "A virtue by which a man knowing himself as he truly is, abases himself. Jesus Christ is the ultimate definition of Humility."
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Kindness


“Kindness is a language which the deaf can hear, and the blind can read” - Mark Twain
“No act of kindness, no matter how small, is ever wasted.” - Aesop
Kindness is the act or the state of being kind and marked by charitable behaviour, marked by mild disposition, pleasantness, tenderness and concern for others.
According to book two of Aristotle's "Rhetoric" it is one of the emotions (see list of emotions), which is defined as being "helpfulness towards some one in need, not in return for anything, nor for the advantage of the helper himself, but for that of the person helped".
Philosopher Friedrich Nietzsche argued that kindness and love are the "most curative herbs and agents in human intercourse"
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Abstinence

“Abstinence is the surety of temperance” - Plato
“Abstinence from sinful deeds not only ensures freedom from 'pains' but it also bless us with good health and long life. ” - Atharvaveda
Abstinence is a voluntary restraint from indulging in bodily activities that are widely experienced as giving pleasure. Most frequently, the term refers to abstention from sexual intercourse, alcohol or food. The practice can arise from religious prohibitions or practical considerations.
Abstinence may arise from an ascetic element, present in most faiths, or from a subjective need for spiritual discipline. In its religious context, abstinence is meant to elevate the believer beyond the normal life of desire, to a chosen ideal, by following a path of renunciation.
For Jews, the principal day of fast is Yom Kippur, the Day of Atonement. For Muslims, the period of fasting lasts during the whole month of Ramadan, from dawn to dusk. Both Jews and Muslims abstain from pork in their regular diet. In Islam, pre-marital sex is prohibited. Many Christians (as well as other religions) prohibit pre-marital sex as well. Also, Catholics and Orthodox Christians abstain from food and drink for an hour prior to taking Holy Communion, and abstain from meat on Ash Wednesday and during Lent. Many Traditionalist Catholics abstain all Fridays in the year. Catholics distinguish between fasting and abstinence; the former referring to the discipline of taking one full meal a day, and the latter signifying the discipline of eating no meat (fish is allowed). Some Protestants have preferred to abstain from drinking alcohol and the use of tobacco. Mormons abstain from certain foods and drinks by combining spiritual discipline with health concerns. Mormons also fast one day a month, for both spiritual and charitable reasons (the money saved by skipping meals is donated to the needy). The Seventh-day Adventist Church encourages the consumption of only clean meats as specified in Leviticus and strongly discourages the consumption of alcohol, smoking and the use of narcotics.

In India, Buddhists, Jains, and Hindus abstain from eating meat on the grounds both of health and of reverence for all sentient forms of life. Total abstinence from feeding on the flesh of cows is a hallmark of Hinduism.
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Chastity

"Chastity is the cement of civilization and progress. Without it there is no stability in society, and without it one cannot attain the Science of Life." - Mary Baker Eddy

Chastity is sexual behavior of a man or woman acceptable to the ethical norms and guidelines of a culture, civilization, or religion.
In the western world, the term has become closely associated (and is often used interchangeably) with sexual abstinence, especially before marriage. However, the term remains applicable to persons in all states, single or married, clerical or lay, and has implications beyond sexual temperance.
In Catholic morality, chastity is placed opposite the deadly sin of lust, and is classified as one of seven virtues. The moderation of sexual desires is required to be virtuous. Reason, will and desire can harmoniously work together to do what is good

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Patience

“All human power is a compound of time and patience.” - Honore de Balzac
“With love and patience, nothing is impossible.” -Daisaku Ikeda

Patience is the state of endurance under difficult circumstances, which can mean persevering in the face of delay or provocation without becoming annoyed or upset; or exhibiting forbearance when under strain, especially when faced with longer-term difficulties.

In the Christian Bible, patience is referred to in several sections. The Book of Proverbs note that "through patience a ruler can be persuaded, and a gentle tongue can break a bone" (Proverbs 25:14-16, NIV); Ecclesiastes points out that the "end of a matter is better than its beginning, and patience is better than pride" (Ecclesiastes 7:7-9, NIV); and Thessalonians states that we should "be patient with all. See that no one returns evil for evil; rather, always seek what is good for each other and for all" (1 Thessalonians 5:14-15, NAB). In the Epistle of James, the Bible urges Christians to be patient, and " see how the farmer waits for the precious fruit of the earth,...until it receives the early and the late rains." (James 5:7-11, NAB). In Galatians, patience is listed as one of the "fruit of the Spirit": "love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. Against such things there is no law". (Galatians 5:21-23, NIV). In Timothy, the Bible states that "Jesus might display his unlimited patience as an example for those who would believe on him and receive eternal life".(1 Timothy 1:15-17, NIV).

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Liberality

“A wise man rejoices in liberality, and through it becomes blessed in the other world.” - Friedrich Max Muller
“Let him overcome the greedy by liberality, the liar by truth!” - Friedrich Max Muller
Liberalism (from the Latin liberalis, "of freedom; worthy of a free man, gentlemanlike, courteous, generous" is the belief in the importance of individual freedom. This belief is widely accepted today throughout the world, and was recognized as an important value by many philosophers throughout history. The Roman Emperor Marcus Aurelius wrote praising "the idea of a polity administered with regard to equal rights and equal freedom of speech, and the idea of a kingly government which respects most of all the freedom of the governed".
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Diligence

“Diligence overcomes difficulties, sloth makes them.” - Benjamin Franklin
“A scholar without diligence is a lover without money” - Muslih-uddin Sadi

Diligence is a zealous and careful nature in one's actions and work, exemplified by a decisive work ethic, budgeting of one's time, monitoring one's own activities to guard against laziness, and putting forth full concentration in one's work.
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I was struggling to decide on what scale/format i would produce the zine. I decided to use the right hand side sized document, which is a little smaller than a5.
My work has taken a clean and simplistic style as of late and i started about producing a very minimalistic cover for the publication. My idea for this publication was to produce a book that you can read from either end and end up at the same position regardless. It explores Dante's travels through hell and purgatory and eventually arriving in Paradise (after repenting all his sins). The antithesis of this is practicing the seven heavenly virtues where you will also arrive in Paradise.











Another idea was to have each page split into two and have opposites next to each other. This however would mean that i had less room for text and illustrations, so i went with the original idea of starting from either end and finishing in the middle of the book.







Sins Cover




I decided the poster i'd created would work perfectly as a cover design and was perfect for reflecting the idea of opposing ideals.


Virtues Cover




I'd created the poster and set about producing layouts. I jumped head first into this and didn't really jot down any initial layouts. Luckily, i feel i started out well and my layouts only improved. I wanted the publication to reflect the religious aspect of the seven sins/virtues so i decided to explore a biblical feel.





I decided that having all the text in one column didn't work as well as the two column text on the right hand page. But it still didn't sit right with me.

I moved to the following page of text and made that a 3 column text box. I decided to keep the type justified as i felt this also replicated that bible feel, where words cross lines and everything is uneven. Now that i was happy with the 3 column text box.




I still have a strong interest in illustrations and image making. As of late i've produced more and more typographic based work, which although i enjoy it and am coming to grips with indesign and the nitty gritty bits of typography. I did however want to use imagery for the seven sins contest.
I drew upon the punishments in purgatory for the different sins for my illustrations, but they were just, to put it bluntly, crap. And i couldn't get them to work with the type in a manner that didn't look slapdash.















I initially designed the booklet so that each sin had a separate page of its own, but this made the page too cluttered and appear like i had not considered layout at all. I consider myself to be at another brick wall and although i know what i need to do and want to do, i just can't seem to get it right.
I decided to return to the drawing board after another half day wasted. I constructed a list of what information i wanted to include in the publication and set about it. The copy i used was the same as my previous attempt.







I created a visual interpretation of the mountain of purgatory and this formed a basis for the other illustrations i would produce for each sin.




Greed represented by coins







Gluttony is represented by a goblet and olives






Lust filled in circle or hollow circle. I wanted to convey a little tongue in cheek in one of the spreads. So i simply made a hole.



Envy is the sin associated with wanting what another is. An example outlined in the bible is the desire for another mans home, so i created a silhouette for a door. I'm not sure this really works and i think i could do with varying the layouts a little.





I decided to use a quote for the envy page as i didn't feel the door illustration represented the sin as well as my other illustrations did.

Sloth is associated with apathy and laziness, which is why i left the page pretty much blank.




Wrath is represented by a sword.



The seven deadly sins are associated with the 
Enneagram of Personality.





Each sin is present and accompanied by an additional two vices fear and deceit.





Paradise in Dante's Divine Comedy is presented as concentric circles.
The Seven Heavenly Virtues i simply used quotes for each page.












I considered placing an image of Prudentius but thought it looked too out of place when compared with the rest of the publication (it disrupted the flow)










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Screen shots of final layouts. After all the trouble i had getting started with this brief, i believe it has turned out with a strong visual style and a strong concept behind it, which is something ive never really considered in as much depth. I'm still a firm believer in aesthetic rather than concept.




I printed out a mock up on standard printer paper. It worked well apart from a few pages.  My central spread with paradiso where the circle came too close to the edge. Something to bear in mind when producing the final publication.







I also noticed the mountain of purgatory i had produced had The Gluttonous level on twice. I found this oddly fitting with the sin, but still decided to go back and change it, ready for final printing.

The type on this page is disturbingly close to the edge. Unfortunately the college facilities, although brilliant do not offer any fully functioning double sided printed, without running the risk of not lining up. I did however, find a printers in Leeds called FootPrint, who offer Risograph printing, so when i've produced the other booklets. May have a batch of them printed for hand in.













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EVALUATION
Over the course of this brief, which in total i spent a full week on enabled me to further develop my skills in indesign. I learnt about character styles, master pages, baseline grids. These are all tools within the indesign software that enable me to work more efficiently and quickly when producing a lengthier document/publication. The short deadline i gave myself for this brief has got me back into the swing of working quickly, effectively and not dwindling too long on decisions. Yes, i jumped around alot between ideas at the beginning but i didn't do my usual day's procrastination. Instead i just got on with it and ended up working through and in my opinion ended up with a well crafted, highly visual publication.

The opportunity to have my work presented in an international competition is too big of an opportunity to miss and hopefully will expose my name, my work and my work ethic to a wider audience. Competition briefs is something i said i wanted to do more and more of at the end of the last module, and this is the first of several i wish to do over the FMP module. My main aim is exposure. I have chosen briefs which allow me to expose my work to a wider audience. I'm looking forward to completing the other brief i have running at the moment and to have my prints on sale at the book fair.